Reliant Destinations launches 24/7 Sandals and Beaches AI assistant

Reliant Destinations has made its LUMI AI resort-planning tool generally available after a limited beta, giving travelers around-the-clock help with Sandals and Beaches research, quotes and comparisons. The agency says the assistant is meant to supplement, not replace, its human booking specialists.

Why it matters: - LUMI is meant to answer common planning questions at any hour for travelers choosing among Sandals and Beaches resorts and room categories. - The tool could speed up early-stage trip research by delivering resort-specific information, quotes and comparisons outside normal business hours. - Reliant Destinations says the assistant supplements human specialists who still handle every booking.

What happened: - Reliant Destinations announced the general availability of LUMI, an AI-assisted resort-planning platform. - The platform had previously been available only in limited beta. - LUMI is now available 24 hours a day. - Founder and CEO Addison Jaynes said the rollout gives travelers another way to research resort and room options at any hour.

The details: - LUMI provides information on Sandals and Beaches properties, room categories, dining, entertainment and resort amenities. - The platform can produce resort quotes. - LUMI can display room-category videos. - The assistant offers side-by-side comparisons of rooms and resorts. - LUMI also gives instant answers on amenities and schedules for entertainment and dining. - Reliant Destinations says the platform is updated regularly as resort information and product offerings change. - The system was built using information gathered through the agency’s work with Sandals and Beaches Resorts and Jaynes’ firsthand property experience. - Reliant Destinations says LUMI was trained on firsthand resort knowledge rather than brochures or the Sandals website itself. - Human travel specialists continue to manage bookings and provide personalized assistance.

Between the lines: - LUMI reflects a travel planning model that combines automation for basic research with human service for booking and customization. - The launch also reinforces Reliant Destinations’ positioning as a Sandals-focused specialist agency with deep resort knowledge. - The agency highlighted its recent recognition as a high-performing Sandals seller, including eight awards at the latest Sandals and Beaches STAR Awards and repeated Diamond Elite status in Sandals Chairman's Royal Club. - Reliant Destinations also pointed to its long-running #1 Sandals ranking in the Outside Agents network since 2020 and its full-time team in Jamaica as part of its competitive edge.

What's next: - Reliant Destinations will keep updating LUMI as resort offerings and availability change. - The agency intends for the assistant to handle simple questions around the clock while specialists continue to manage the full booking process. - Jaynes said the platform is designed to add another research tool, not to replace the agency’s advisors.

The bottom line: - Reliant Destinations is betting that AI can improve speed and convenience for Sandals and Beaches shoppers without removing the human expertise that closes the sale.